1. Remote work and collaboration: The COVID-19 pandemic has accelerated the shift towards remote work, and the cloud has enabled employees to access and collaborate on files and applications from anywhere.

2. Cost-effectiveness: Cloud services are generally more cost-effective than on-premises solutions, as businesses can pay for only the resources they use, rather than having to invest in expensive hardware and maintain it.

3. Scalability: Cloud services allow businesses to easily scale their infrastructure up or down based on their changing needs, without having to invest in expensive hardware.

4. Innovation: Cloud providers such as AWS, Azure and GCP are continually introducing new services and features, which helps businesses stay ahead in the competition.

5. Security: Cloud providers offer a wide range of security measures to protect customer data, including encryption, identity and access management, and compliance certifications.

6. Data analytics and AI: The cloud provides the necessary infrastructure and services to support the growing use of data analytics and artificial intelligence, which helps businesses make better decisions, create new products and services, and improve customer experiences.

7. IoT and Edge Computing: Cloud providers are providing solutions for IoT and Edge computing, which allows businesses to collect, process, and analyze data from devices and sensors at the edge of the network, providing real-time insights and enabling new use cases.