Client Background

Giddaa Housing Limited operates an online marketplace that connects users with property listings in Nigeria across multiple financing options such as Help To Own, National Housing Fund (NHF), Rent-to-Own, and Payment Plans. Users can browse available houses in major cities, explore financing options, and start the homeownership journey, all through Giddaa’s digital platform. As Giddaa grew its offerings and expanded its listing base, the need arose for a scalable and efficient way to manage and deliver high-quality visual content, especially property photos, UI images, and plan diagrams that help customers make informed decisions.

The Challenge: Managing Visual Assets at Scale

Giddaa’s platform relies heavily on visuals to convey property features, neighborhood contexts, financing plan details, and user workflows across both website and mobile apps, including:

1. High-resolution property listing images
2. Visuals explaining housing plans and payment options
3. App UI screenshots and icons used throughout the browsing and application processes

Before adopting Netiks Cloud, Giddaa faced several challenges:

1. Performance bottlenecks: Heavy static images slowed page load times and impacted responsiveness on web and mobile.
2. Manual updates: Updating visuals often required developer support and redeployment.
3. Inconsistent formats: Variations in image sizes and formats affected visual consistency across devices and screen sizes.
4. Scalability limitations: Adding new listings, plans, or regions increased the asset management burden.

Giddaa needed a solution that could centralize image storage, optimize delivery, and simplify updates without slowing down product evolution.

Our Approach: Optimized UI & Property Image Delivery with Netiks Cloud

To address these challenges, Giddaa integrated Netiks Cloud as the central image asset management layer for its platforms.

Centralized Image Storage: All property visuals, UI screenshots, icons, and plan imagery are stored and versioned in Netiks Cloud, giving Giddaa a single source of truth for all visual assets.

Dynamic Image Delivery: Images are delivered through Netiks Cloud’s optimized URLs that adjust automatically to device type, screen size, and resolution, ensuring fast load times regardless of where the user is browsing.

Seamless Integration: Giddaa’s website and mobile apps reference Netiks Cloud-hosted visuals directly, enabling product, marketing, and operations teams to update images independently without deploying code changes.

Consistent Branding and Quality: Standardized formats, responsive resizing, and delivery policies ensured that all visuals maintained a consistent look and feel, strengthening user trust and platform aesthetics.

Results and Benefits

The integration of Netiks Cloud delivered measurable value for Giddaa:

1. Improved Performance: Faster property page loads and smoother browsing for listed homes.
2. Scalability: Seamless support for new regions, listings, and housing plans with minimal overhead.
3. Operational Efficiency: Non-technical teams update visuals independently of engineering cycles.
4. Consistency: Uniform image quality across web and mobile devices.
5. Future-Ready: A strong foundation for future features like virtual home tours, plan galleries, and interactive property showcases.